i contributed to the creative development of the activation, collaborating directly with the Associate Creative Director to ideate the experience. I supported the design process by helping shape the overall creative concept, developing 3D renders, and designing visual assets that brought the footprint to life.

this activation was designed to inspire and support girls in sports by creating a high-energy soccer experience with professional players. Fans engaged in interactive soccer drills that encouraged skill-building and confidence, while branded photo moments, player meet & greets, and autograph sessions deepened personal connections with the team. The footprint featured Dove product displays and hands-on engagements, offering attendees a chance to interact with the brand in fun, shareable ways that reinforced Dove’s mission to champion confidence for young athletes.The activation brought the #KeepHerConfident platform to life, driving awareness, creating memorable experiences, and positioning Dove as an ally in empowering girls to stay in sports.