I worked closely with my Associate Creative Director to develop Kinder’s “Smoke Show” experiential platform, beginning with its debut at the Texas Bowl and designed to scale nationally. I contributed to consumer experience ideation, helped shape the attendee journey, and supported the translation of the concept into a modular system that could flex across tentpole and regional activations.

I provided art direction across the experience, supported the creation and refinement of 3D renders, and designed key print and environmental files to bring the brand to life in physical space. From visual storytelling to functional layouts, my work helped ensure the experience felt premium, ownable, and true to Kinder's BBQ authority.

The activation combined high-volume sampling, live-fire cooking moments, and content-friendly touchpoints to drive awareness, inspire product usage, and create memorable brand interactions at scale.