i worked directly with the Associate Creative Director to concept and design La Crema’s footprint in partnership with the WNBA. I created the 3D render that visualized the experience, showcasing spatial layout, branded touchpoints, and design details that brought the concept to life for client approvals and production planning.

The activation centered on premium wine discovery and basketball fandom, inviting guests to enjoy tasting moments, engage with photo-worthy installations, and connect with the brand in an elevated yet approachable setting. Through interactive sampling, lifestyle-driven design, and WNBA tie-ins, the footprint drove awareness, fostered trial, and positioned La Crema as the wine of choice for celebrating game-day moments.