I worked directly with the Associate Creative Director to ideate and concept SodaStream’s multi-city “Made by Me” Pop-Up Tour across NYC, Boston, and Philadelphia. I handled the art direction, managed a 3D designer, designed deliverables and print files, and contributed to the development of the pitch deck.

The activation centered on personalization and flavor exploration, inviting consumers to craft their own sparkling drinks while discovering new flavors and the benefits of customization. Through interactive demos, gamified touchpoints, and influencer engagement, the experience drove awareness, increased consideration, captured first-party data, and brought SodaStream’s “Drink Better, Made by You” philosophy to life in a memorable and shareable way.