I collaborated with the Associate Creative Director to design Kendall-Jackson’s premium footprint for NBA All-Star Weekend. I handled the art direction, developed the 3D render, designed key deliverables, and contributed to social content that extended the experience beyond the event.

The activation highlighted Kendall-Jackson’s elevated lifestyle positioning within the high-energy environment of All-Star Weekend. By blending modern design, premium product displays, and interactive moments, the footprint created a sophisticated yet approachable space for fans. Through on-site engagement and digital amplification, the experience drove brand awareness, reinforced cultural relevance, and brought Kendall-Jackson’s premium identity to life in an exciting and shareable way.