i worked with the creative team to concept and design the Feastables College Blitz Program, a 10-week mobile tour visiting campuses across the Southeast U.S. I contributed to the overall concept and creative, including experiential touchpoints and design elements that brought the Feastables brand to life for college students.

The activation centered on awareness, trial, and product comparison, with blind taste tests pitting Feastables chocolate bars against Hershey’s to reinforce Feastables as the superior choice. Over the course of the program, we executed 172 taste tests across high-density campuses, achieving remarkable results:

97% of students correctly identified Feastables
95% preferred it over Hershey’s

citing a creamier, more authentic taste. Through sampling, interactive engagement, and creative design, the College Blitz successfully positioned Feastables as the go-to chocolate for a key demographic while driving trial, brand love, and social buzz.