i concepted and designed this Persil brand experience, built on the idea that clothing holds memories worth preserving. the activation combined emotion with education to showcase how Persil keeps clothes looking newer for longer. The experience featured a persil mosaic wall, displaying real garments encased in glass alongside photos of their owners to tell personal clothing stories. guests also engaged with the persil sensory experience, sampling scents, exploring Persil-treated fabrics, and watching videos that highlighted the brand’s superior clean. persil in action demonstrated stain-fighting power through washing machine displays. finally, the clothing confessional invited attendees to share their reactions and personal stories, generating authentic user content that extended the impact beyond the event.