i helped concept and design the Huggies Diaper Drive, a purpose-led campaign with Walmart that turned donations into meaningful, shareable moments. families who purchased and donated a box of Huggies® Diapers™ were thanked with ice cream cones for their impact, served out of our custom-branded Huggies ice cream truck. additional touch points like the donation tent, impact wall, and on-site partners Share Our Spare and 101.9 The Mix drove awareness and engagement.

the result:

150,000 diapers donated
613 cones served
710 meaningful conversations

showcasing Huggies’ commitment to helping families in need.