I worked directly with the Associate Creative Director to concept and design OLLY’s Walmart Holiday Show activation, marking the first major push behind the brand’s new body care line. I handled the art direction, collaborated with a 3D designer, developed experiential touchpoints, and created pitch deliverables that brought the activation to life.

The experience centered on mood, play, and sensory engagement, inviting Walmart store managers to explore fragrances through a scratch-and-sniff wall, step into a faux shower photo moment, and discover their ideal scent match via a mood quiz. Through interactive sampling, playful design, and shareable moments, the activation generated buzz, encouraged trial, and emotionally connected managers to the new body care line, leaving them excited to champion OLLY in their aisles.